First Drive

Driving again after a significant accident involves physical and mental recovery that for most is more intimidating than originally learning to drive.

Our idea was designed with this insight in mind.

A simulator that combined gaming and healing
to help accident victims return to driving, with full confidence.

The idea was to connect the interface of Forza videogame to the physical controls of Ford’s adapted vehicle as a unique therapy to recreate the sensation of driving.

The first simulator to help disabled drivers overcome fear while learning to drive an adapted car.


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Nissan People Are Fragile (Cannes shortlist)

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TAM Airlines (Cannes shortlist)