Braille Bricks
This project is about believing in an innovative idea and having the resilience to push it for years until it becomes reality. Now Braille Bricks are produced by Lego, helping thousands of kids around the world.
CANNES LIONS
2016: 1 Silver (Design), 2 Shortlist (Product Design), 1 Shortlist (Promo&Activation)
2017: 1 Silver (PR), 1 Shortlist (PR)
2019: 1 Silver (Product Innovation), 1 Shortlist (PR)
Year 1: Lego said no.
So we put it on Creative Commons.
Year 2: Lego got interested.
The news we were waiting for.
Year 3: Lego said yes.
And started producing it.
